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Real Men of Genius is a popular long-running humorous series of American radio advertisements for Bud Light beer created by copywriter Bob Winter. Each sixty-second ad pays mock tribute to an "unsung hero" (all of whom are male). The series began in 1999 and was originally called "Real American Heroes". The name was changed after the 9/11 attacks, as the Budweiser corporation felt that they could not continue to use the term "hero" in that context after so many people had performed genuine acts of heroism. As of 2006, over 100 installments in the series have been produced. Winter's campaign has since become the most award-winning radio campaign in the history of advertising. Television versions have also been produced of some of these spots beginning in 2003. The first two TV versions were "Mr. Footlong Hot Dog Vendor" and "Mr. Really Bad Toupee Wearer".
The ads feature a somber-but-sarcastic announcer (Pete Stacker) and an unctuous rock singer who echoes the announcer's sentiments over schmaltzy "dramatic" piano music. The rock singer's vocals are by one-time Survivor singer David Bickler (not the band's founder and frontman Jim Peterik as is often reported). Bickler was a personal friend of the musician who wrote the "cheesy '80s music" used in the commercials. A female chorus is also heard in many of the ads.
The popularity of the series, which is seen as a parody of 1980s beer advertising (including Budweiser's own from that era), has led to many of the commercials being traded on peer to peer file sharing networks. There were a few sites on the internet that had most of the ads in MP3 format. Sometime around August 2005 the owners of these sites were sent a letter from Anheuser-Busch asking that the advertisements be removed. In 2003, a CD with 20 of the commercials (including two not aired) was released by Budweiser, and in 2005, a 3-CD set containing 59 commercials (one was a duplicate) was made available.
More on [ Real Men of Genius ]
Washer pitching tourney this weekend will help the Seguin Police Department purchase new K-9.
kwed (Darren Dunn) Wed, 21 Oct 2009 13:35:41 -0000
Washer pitching tourney this weekend will help the Seguin Police Department purchase new K-9.
Classic Washers - Rules and equipment information.
International Association of Washer Players - Features rules, equipment, terminology, and forum.
Meta Description: [ The official home page of the International Association of Washer Players, devoted to one of the world's greatest games. ]
Wa-Shoes - A different yard game. Play it at a tailgate party, in the garage if the weather is bad. Based on horseshoes.
Washer Pitching Association - Provides news items, current standings, a message board, and a description of the game. Located in West Texas, United States.
Meta Description: [ Official Home Page of Washer Pitchin' Association located in Central Texas. Official rules, calendar of events, and much more about great Texas tradition. ]
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